Editorial policy & methodology.
How we research mowers, score value, source prices, and stay independent. Read this if you want to know whether you can trust what we say.
Our independence
MowRight UK does not run affiliate links, accept commission on any sale, take sponsored placements, or run paid product reviews. We do not accept "free units in exchange for coverage" from manufacturers — anything we own, we bought ourselves at market price. The site is funded entirely by Google AdSense display advertising, which never influences which mowers we cover or what we say about them.
If this ever changes — for example, if we trial affiliate links to fund deeper testing — we will disclose it prominently on every affected page before the change goes live, and we will label affected content clearly.
Who writes the site
MowRight UK is researched and edited by Semir Kahrimanovic, founder of Bozmaps. Semir has owned petrol (Mountfield, Honda HRX), corded electric (Bosch Rotak), cordless (EGO 56V), and a robotic mower on UK lawns ranging from a 200 m² south-London courtyard to a 2,500 m² Bosnian rural plot. Where a mower entry reflects direct hands-on experience, the verdict notes "we've owned this" or "we've operated this." Where it doesn't, the verdict is drawn from triangulating other sources — see below.
How we research a mower
Every entry is built from at least four independent inputs:
- Manufacturer specifications taken from the brand's UK product page on the date shown at the top of the model page.
- Owner-review aggregates from Amazon UK, eBay UK, B&Q and MowersOnline product pages — minimum 20 reviews per mower, ideally 50+, with rating, review count, and a qualitative read of common complaints.
- Independent expert reviews where they exist — Which?, Gardeners' World, Expert Reviews, BBC Good Homes, easylawnmowing.co.uk. We do not republish their conclusions; we use them as a sanity check on our own.
- UK owner-forum threads — Mowforum, GardenForumUK, the Reddit /r/UKGardening community, mower-specific Facebook owner groups. These surface the failure modes you don't see in retailer reviews.
When sources disagree we say so in the verdict. We do not silently round off opposing opinions to make a mower look better or worse than the evidence supports.
How the Value Score works
The Value Score on every mower (out of 10) is a deterministic blend of four signals — it is not a personal opinion:
- Owner rating (40%) — average review score across major retailers, weighted by review count.
- Spec-for-spec value (25%) — cut width, self-propulsion, roller, mulching, build quality, against price.
- Used-market resilience (20%) — how well the model holds resale value as a proxy for owner confidence.
- Long-term reliability signal (15%) — failure-mode reports from forums and our own ownership data.
The score is recalculated every time we revise a mower entry. Two mowers can have the same star rating but different value scores because one is twice the price of the other.
How we source prices
Three prices are shown on every model page:
- RRP — the manufacturer's recommended price on the brand's UK site at the last review date.
- Buy Now — the lowest verified new price across Amazon UK, B&Q, MowersOnline and Robert Dyas at the last review date.
- Used Average — an indicative figure compiled from public Facebook Marketplace, Gumtree and eBay UK listings observed over a rolling window. This is not a live scrape; it is a periodic survey. We exclude broken units, dealer flips, missing-part listings, and obvious price outliers.
Internet prices move daily. Every figure on this site is a starting point for your own search, not a guarantee. Always verify on the seller's page before buying or making an offer.
Corrections & updates
If a price, spec, verdict or claim on this site is wrong, we want to know. Email hello@mowright.co.uk with a link to the correct source. We respond to corrections within two working days, update the page within five, and add a "Last reviewed" stamp when we do. Substantive changes (verdict reversal, price-band move of more than 20%) are noted with a dated correction line at the bottom of the page.
We do not silently overwrite published verdicts. If our view changes, we say so and explain why.
What we don't do
- We don't accept paid product reviews, sponsored posts, paid guest posts, or "we'd love to feature you" SEO pitches.
- We don't generate model entries by piping a brand catalogue through an AI without human review. Every verdict on this site has been written or edited by a human who has read the underlying sources.
- We don't run inline affiliate links inside reviews. "Where to buy" sections are direct retailer search URLs that pay us nothing.
- We don't claim hands-on testing of mowers we haven't operated. If a verdict is drawn from owner-report triangulation rather than direct experience, that is the case for the majority of the 176 entries — and we don't pretend otherwise.
Use of generative AI
We use generative AI as a research assistant — to summarise long forum threads, draft the first version of repetitive sections (specs tables, repair-cost grids), and proofread copy. Every published verdict, buying tip, and recommendation is then read, edited, and signed off by a human (Semir) before it goes live. We do not publish AI-generated content unreviewed.
Conflicts of interest
The editor (Semir Kahrimanovic) owns a Honda HRX 476 VY (purchased 2023) and an EGO LM2135E-SP (purchased 2024) at market prices. No other commercial relationships with any mower brand or retailer exist at the time of writing.
Questions about how we work?
Email hello@mowright.co.uk and we'll answer — we publish edits to this policy openly.